Projects
A brief overview of some of my creative/professional projects. My experience spans social media management, content generation, web design, graphic design, advertising, export strategy, business/brand development and marketing strategy.
Note* Please click on any image to view full screen.
Project 18
The Calgary Stampede / BMO Centre
Marketing Specialist / 2024
Major projects I led for the BMO Centre in 2024 includes but is not limited to:
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BMO Centre Expansion Grand Opening
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Working with external agency to develop Grand Opening event branding and pin design.
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Worked collaboratively with building partners on announcement collateral and Grand Opening experience/content.
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Ideated and sourced custom gift box experience including custom made wooden boxes and candles.
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Led generation of shot lists and coordinated logistics with multiple photography and videography contractors for pre-grand opening and grand opening content capture.
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Collaborating on Augmented Reality experiences with building partners.
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Led updates to the BMO Centre website in advance of Grand Opening including editing web banners, updating photography and building amenity listings.​​​​​
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Welcomed 2000+ Guests into the Newly Expanded Building on the Grand Opening Evening
​​Developed the signature BMO Centre scent, led package design and sourcing of candle and fragrance oil product. Led implementation of the scent throughout the building.
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Year-Round BMO Centre Support
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​Led creation and execution of all BMO Centre social media content with support from Corporate Communications.
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​Led photography/videography coordination for all BMO Centre requests.
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Edited website banners using existing b-roll.
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Stampede-Time Support
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Coordinated shoot schedules and assisted Populous documentary film crew on Stampede Park.
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Supported in Food & Beverage design projects including menus, digital signage and venue signage.
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Led design projects for large scale sponsor venue signage.
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Contributed to An All-Time Calgary Stampede Attendance Record of
1.477 Million Guests
Project 17
The Calgary Stampede
Marketing Specialist / 2023
Major projects I led for the Calgary Stampede 2023 season included but were not limited to:
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Music Lineup Announcement
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Lead contact for collecting and organizing 100+ artist assets for social media, web, newsletters and for artist use.
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Executed music announcements for 3 stages in coordination with digital and communications team.
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Social Analytics For All 3 Stages
796,178+ Total Impressions
9.18% Average Engagement Rate
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NEW Calgary Stampede App
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Working collaboratively with the app development company, sponsors and internal departments to build and launch a new app.
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Worked with external agencies, digital and communication teams for launch and promotion.
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116,629+ App Sessions
52,433 Total Downloads
3.3 Million Total Promotional Impression
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Park Day Sheet Schedule ​
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Second year managing the project.
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Developing a comprehensive event schedule with new properties, sponsor placements and skins added for 2023.
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Collaborated with internal departments and sponsors to collect and organize content and liaise with external agency as part of creative design process.
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July 6-16:
254,840 Copies
Distributed
​Sample social content, on-park signage, large format printing and premium venue menu design:
BMO CENTRE EXPANSION​
Major projects I lead for the BMO Centre expansion in 2023 included but was not limited to:
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Sales Brochure
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Elevated multi-page, premium printed sales brochure to reflect brand standards and sales requirements. Goal was to produce a high-quality collateral piece to convey the world-class services of the BMO Centre.
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Calgary Stampede BMO Centre Website Uplift
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With assistance from the Digital Specialist and external ad agency, updated website content to align with the BMO Centre expansion messaging resulting in increased web traffic and user engagement.
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Strategized with external web development company on SEO to increase exposure and ranking of the BMO Centre website, and provided reporting on web performance KPIs.
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50.05% Increase in Website Sessions
43.3% Increase in Organic Search Traffic
20.7% Increase in Direct Search Traffic
21% Decrease in Landing Page Bouncerate
​Social content and paid publication ads used to promote the BMO Centre expansion:
Project 16
The Calgary Stampede
Marketing Specialist / 2022
Major projects I led for the Calgary Stampede 2022 season included but were not limited to:
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Music Lineup Announcement
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Lead contract for 100+ artists assets for social media, web, newsletters and for artist use.
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​Executed music announcements for 3 stages in coordination with digital and communications teams.
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Social Analytics For All 3 Stages
755,067+ Total Impressions
4.94% Average Engagement Rate
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NEW Digital Stampede Planner Website Tool ​
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As Project Manager, collaborated with sponsors, internal departments and external web designers/developers to construct the website.
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Worked with external ad agency, digital and communications teams for site launch and promotion.
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This property offered guests the ability to view the Stampede event schedule online to plan their day ahead from anywhere.
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June 22-July 17:
51,814 Total Site Views
2.5 Million Ad Impressions
4.7K Digital Ad Clicks
July 7-17:
226,540 Copies
Distributed
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Park Day Sheet Schedule ​
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Printed on-park schedule guide. Total of 11 unique daily designs, each featuring different content and sponsor placements.
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Value days featured a skinned front panel to promote sponsors brand.
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Collaborated with internal departments and sponsors for content and external agency for creative design.
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​Sample social content, on-park signage, large format printing and decal projects:
Project 15
Morad Creative/Morweb CMS
Project coordinator / 2020-2021
Website project's I managed and launched for clients of Morad Creative/Morweb CMS. I managed 30+ active clients in this position.
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Click to View:
Modern Luxury Watches Publication
Project 14
Madison Kendall Media
Web Design and Brand Consulting / 2020
Website's I designed for clients of Madison Kendall Media. Some also included logo consulting, brand advising, consumer experience design and business development.
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Click to View:
Inside Out Total Wellness
Project 13
The Calgary Stampede
Marketing Specialist / 2020
Major projects I managed during my contract at The Calgary Stampede in 2020 included but were not limited to:
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Aggie Days
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Consulted on all print collateral with designers and client, coordinated with external media agencies for coverage and promotion, ​maintained budgets and deadlines, wrote copy for radio, social, digital and print ads.
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Canvas Auction ​
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Consulted on all print collateral with designers and client, ensured correct sponsorship representation on all collateral and promotions, coordinated with external media agencies and digital teams for coverage and promotion, assisted social teams in creation of copy and post frequency for event, maintained budgets and deadlines, wrote copy for social and print ads. ​
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2020 Stampede Printed Planner ​
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Kicked off the process of developing, implementing and collecting content from multiple internal departments for the creation of the 2020 Stampede Print Planner with the assistance of external agencies.
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Project 12
Jusu Bar Inc.
Social Media / 2018-2019
Key Instagram metrics I achieved while managing Jusu Bar Inc. Instagram profile, @jusu_bar. My role included planning, developing, and managing content for the Instagram account @jusu_bar. In addition I also planned content for and managed other Jusu Bar Inc. accounts including @jusubaryyj, @jusulife, and @jusubody.
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@jusubar METRICS
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12,267 to 15,000 Follower Growth
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63.6+ Thousand Likes
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14.7 Thousand Comments
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1.02% Average Engagement Rate
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43.8 Thousand Profile Views
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3+ Million Impressions
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1.1+ Million Reach
Project 11
Jusu Bar Inc.
Website/Revenue / 2018-2019
Key online revenue metrics reflecting sales and website traffic for Jusu Bar Inc. I was responsible for maintaining the online store and developing/running online promotions to drive sales.
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WEB METRICS
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+16.4% Increase in Rev Yr/Yr
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2,286 Units Sold
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3.4 Thousand Website Clicks
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91.4 Thousand Page Views
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28.5 Thousand Unique Visitors
Project 10
Jusu Bar Inc.
Product Photography / 2018-2019
A sample of photography content I have taken for Jusu Bar Inc. for product launches, marketing print collateral, social media, and company website.
Project 09
Jusu Bar Inc.
Window Decal / 2019
Graphic design I created and executed for Jusu Bar Inc. using Adobe programs. Britannia and Mount Royal locations are seen here. The designs were created to highlight seasonal or new menu items and drive sales.
Project 05
Anju Restaurant
Social Media Management / 2017-2018
A sample of social media management for multiple accounts including Anju Restaurant. Content generation, copy, and live story posts completed by me.
Project 04
Lethrbar
Brand Management / 2017-2018
A sample of brand management, creative direction, and business/marketing consulting for Lethrbar.
Project 02
ASBA/Mount Royal
3 Year Marketing Strategy / 2017
A sample of academic writing, research, and strategy generation. Collaborated with multiple peers to create a 3 Year Marketing Strategy for a local association. Completed for client ASBA, secured through Mount Royal University. Benchmark and certification research and strategy completed and written by me.
Project 01
Trip Charbs/Essca/Mount Royal
Export Strategy / 2017
A sample of creative design, writing, and editing. Collaborated with two other peers to create an Investors Visual Book for a Canadian Indigenous designer, Trip Charbs. Completed during a field school semester at ESSCA Paris and Angers. This visual book is accompanied by a comprehensive export plan into European markets.
