Resume

As a dedicated professional reporting to the Manager, Marketing and guided by the Executive Vice President - Conventions and Events & General Manager, BMO Centre, I spearhead the successful execution of
year-round marketing initiatives for the Calgary Stampede consumer marketing department, with a primary focus on the expanded BMO Centre. Functioning as a proactive project manager, I collaborate closely with the BMO Centre Sales and Events team, ensuring the achievement of sales targets and alignment with overarching marketing objectives. My role involves creating and implementing a comprehensive marketing transition plan, developing KPIs, and providing insightful reporting on SEO and digital performance. Additionally, I lead the development of the BMO Centre’s year-round content strategy in collaboration with Corporate Communications, investigate and propose a social media plan based on market best practices, and work with agency partners on a paid media strategy to support the BMO Centre’s opening and ongoing brand enhancements. Beyond strategic planning, I meticulously uphold brand integrity, adhering to visual and brand identity guidelines. I oversee the monitoring and maintenance of digital signage, collaborate with the graphic designer on collateral development, and actively cultivate positive relationships with internal and external stakeholders. This comprehensive approach ensures the seamless integration of marketing projects from conception to operationalization.